NewAge Inc (fka NBEVQ) (NBEVQ)

[NewJerichoMan]

$10m worst case.

Whoa... We got into 7-11, which has 10K+ stores into the US, but we didn't get into all 10K stores. That's almost impossible since 7-11 is 80%+ franchisee-owned. Getting all those numpties to do one thing is like herding cats.

$nBEV into "largest division" of 7-11 does not mean $1K * 10K = $10M. I don't know how large the largest division of 7-11 is but its probably less than 50%.

Safer estimate is $1K * 4.5K stores = $4.5M annual revenue in Year 1 for Marley Yerba Mate, and that assumes it's a successful launch.