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Tuesday, September 19, 2017 8:35:15 AM
AAPL<>On the move upward pre-market today, for now anyway---
Apple price target raised to $194 on higher average prices at Morgan Stanley
Morgan Stanley analyst Katy Huberty said its aspirational brand, high loyalty, and the weaker U.S. dollar all contribute to letting Apple increase prices without hurting demand, calling an uplift in average selling prices for iPhones the "key takeaway" from Apple's recent product launch event. The analyst, who noted that innovation-led price increases historically boost, rather than hurt, Apple demand, increased her FY18 EPS estimate for Apple and raised her price target on the stock to $194 from $182.
Huberty keeps an Overweight rating on Apple shares
https://www.cnbc.com/2017/09/19/higher-prices-will-actually-boost-iphone-demand-morgan-stanley.html?__source=yahoo%7Cfinance%7Cheadline%7Cheadline%7Cstory&par=yahoo&doc=104718075&yptr=yahoo
Apple price target raised to $194 on higher average prices at Morgan Stanley
Morgan Stanley analyst Katy Huberty said its aspirational brand, high loyalty, and the weaker U.S. dollar all contribute to letting Apple increase prices without hurting demand, calling an uplift in average selling prices for iPhones the "key takeaway" from Apple's recent product launch event. The analyst, who noted that innovation-led price increases historically boost, rather than hurt, Apple demand, increased her FY18 EPS estimate for Apple and raised her price target on the stock to $194 from $182.
Huberty keeps an Overweight rating on Apple shares
https://www.cnbc.com/2017/09/19/higher-prices-will-actually-boost-iphone-demand-morgan-stanley.html?__source=yahoo%7Cfinance%7Cheadline%7Cheadline%7Cstory&par=yahoo&doc=104718075&yptr=yahoo
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