Sept 14th, 2017
Friday Night Inc. Provides Update On Alcohol Portfolio
Friday Night Inc. is pleased to provide an update on its minority interest holdings, "Bellissima” Prosecco & “Bivi” Vodka.
It was announced yesterday by the majority owner of these interests that Bellissima Prosecco is now approved to be sold in the Publix Supermarket Chain. Publix is the largest employee-owned grocery chain in the United States, consisting of over 1,150 stores, and is one of the top 10 largest-volume supermarket chains in the country. Additionally, Bellissima Prosecco and Sparkling Wine including the Zero Sugar brand will be the featured sparkling drink for Publix "Ad Week" on December 28th, right into the New Year, featuring Bellissima prominently in all their circulars and in store advertising. The brand is estimated to surpass a benchmark of 100k cases this year and Bellissima Prosecco is projecting revenue for the 4th quarter to significantly surpass the first 3 quarters combined.
Bellissima Prosecco also announced that negotiations are well underway with a major distributor to bring their line of Certified Organic, Certified Vegan, Gluten Free Prosecco, as well as Zero Sugar, Zero Carb and Rose Sparkling wines to the markets of Australia and New Zealand. Bellissima hopes to have this deal finalized in the next few weeks.
In addition, Bivi Vodka, a premium brand of fine Sicilian craft vodka will be announcing a new distribution partner.
Friday Night Inc. currently holds an 8% interest in both Chazz Palminteri’s Bivi Vodka LLC. and Christie Brinkley’s Bellissima LLC. Friday Night Inc. also holds the rights to acquire interest up to 15% for both Bivi LLC. and Bellissima LLC.
Friday Night Inc. President and CEO, Brayden Sutton commented,
“We are pleased to hold a minority interest in these two strong brands that continue to show exceptional growth. They compliment our portfolio and I enjoy the fact that they do not consume any of our resources, but provide all of the upside, while we focus 100% on our Nevada cannabis expansion.”
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