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Novex Systems International, Inc. (OTCBB: HARD)

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Mapleton   Tuesday, 06/26/01 05:18:31 PM
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Novex Systems International, Inc. (OTCBB: HARD)

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Company Profile
Novex Systems International, Inc. provides a diversified line of building materials. The Company's products are sold at building supply outlets and home improvement centers. Products include Por-Rok construction products, the Fiberforce line of concrete reinforcing fibers, and the Sta-Dri line of liquid and powdered waterproofing products and bonding agents.

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Thursday May 31, 12:15 pm Eastern Time

Press Release
Novex to Begin Marketing Its Sta-Dri Masonry Waterproofing Products in the Home Depot
CLIFTON, N.J.--(BUSINESS WIRE)--May 31, 2001--Novex Systems International, Inc. (OTCBB: HARD - news) announced today that The Home Depot's Mid-Atlantic Buying Region has confirmed that it will begin marketing the company's Sta-Dri Masonry Waterproofing product line in selected stores in the Greater Baltimore market. Six Sta-Dri products have been selected for this new marketing program.

Novex chief executive officer, Daniel W. Dowe stated, ``Novex offers a premium masonry waterproofing product line and we are looking forward to this great opportunity to market our Sta-Dri products to Home Depot's customers. A major advantage of the Sta-Dri product line is that it can be tinted right in the store to provide consumers with greater options to protect and beautify their property. This, coupled with the fact that Sta-Dri is easy to use and clean, should make this a very popular product with Home Depot customers.''

Novex acquired the Sta-Dri Masonry Waterproofing product line in August 2000. Established in Maryland in 1946, the Sta-Dri brand is one of the original formulations for masonry waterproofing projects. The Sta-Dri product line has been expanded to include traditional cement-based waterproofing products and new ready-mixed latex and oil-based products that are growing in popularity with homeowners and contractors.

With reported net sales for fiscal 2000 of $45.7 billion, The Home Depot is the world's third largest retail chain with 1,190 stores in five countries.

Novex manufactures and markets premium building materials designed to meet the durability and performance requirements of professional contractors. These products are sold at building supply outlets and at major home improvement centers such as The Home Depot, True Value, and Ace hardware stores. Novex's main product lines are the well-known Por-Rok construction products, the Fiberforce line of concrete reinforcing fibers, and the Sta-Dri line of liquid and powdered waterproofing products and bonding agents.

Statements in this press release include forward-looking statements that include risk and uncertainties and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially due to a variety of factors, products and/or services and other risks in the Company's ability to produce and market certain products and/or services and other risks detailed in the Company's reports filed with the Securities and Exchange Commission.


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Contact:

Greek Financial Services for Novex Systems International Dan Holtzclaw, 757/348-6557
or
Novex Systems International Daniel Dowe, 973/777-2307


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Company Information

Company Name: Novex Systems International
Stock Symbol: HARD
Exchange: OTCBB
Location: Clifton, NJ
Website: To be announced


Company Officers:

Dan Dowe, CEO
William K. Lavin, Chairman, Secretary
D. Friedenberg, Director, Treasurer
Edward J. Malloy, Director


Stock Statistics:

52 week low: $0.041
52 week high: $0.50
Average trading volume: ~30,000 shares
Outstanding Shares: ~23 million shares
Public Float: ~10 million shares

Novex (OTCBB: HARD) Majority share holders estimated holdings:

Douglas Friedenberg, Director, Treasurer 2,858,077 shares
Daniel W. Dowe, Chief Executive Officer 3,445,658 shares
William K. Lavin, Chairman, Secretary 295,316 shares
Edward J. Malloy, Director 255,316 shares
Parker Quillen, Quilcap Corp. 5,041,569 shares
Sherwin Williams Corp. 1,390,388 shares
Sta Dri Corp. 1,000,000 shares
Dowe Family 1,000,000 shares
Dan Holtzclaw, GFS 187,500 shares
DeMatteis Org 1,200,000 shares
______________________________________________________________
TOTAL SHARES ~ 16,000,000 shares
% of total HARD Shares ~ 69.5% of total shares


Business Summary:

Novex Systems International is a New York Corporation that manufactures and markets premium building materials sold under the brand names Por-Rok anchoring cement, Sta-Dri waterproofing materials, and Fiberforce concrete strengthening admixtures.

Until recently, Novex Systems products were only available to private contractors and professional builders. A recent push by Novex, however, has made the Novex line of premium construction materials availabel to the general public. Novex products have recently been introduced to retail outlets such as The Home Depot, Ace Hardware Stores, and Tru-Value Hardware Stores.


Products:

The Pro-Rok brand has been associated with quality building products for over 40 years and it has great brand name recognition in the commercial and retail building sectors. Acquired from the Sherwin-Williams Company on August 13, 1999, Por-Rok anchoring cement is the cornerstone of the Novex Systems product line. Recently, Novex has expanded the Por-Rok brand to include a line of concrete, flooring, and wall repair products.


Sta-Dri is a line of waterproofing and related products that have been in existence since 1946. Novex acquired Sta-Dri's assets on July 31, 2000 and moved the operation into its Clifton, New Jersey production facility.


Fiberforce is a line of concrete reinforcing fibers that has been in existence for over 12 years. A new marketing strategy for Fiberforce has recently landed the product into public retail outlets such as The Home Depot. In addition to being sold in bulk as it has in the past to commercial builders, Fiberforce is now also available in conveniently sized 4oz. plastic bags.


POR-ROK Anchoring Cement- non-shrink expansion cement that requires only water at the job site to create a pourable, yet durable, anchoring, patching or grouting compound.


SUPER POR-ROC Exterior Anchoring Cement - non-shrink expansion cement for exterior applications that requires only water at the jobsite to create exceptionally high early strengths in the first three days from installation.


POR-ROK Halco Grout contains expansive agents and flow enhancers to provide high strengths yet exceptional flowability for ease of application.


POR-ROK Aqua Plug- durable water resistant hydraulic cement which sets in 3-5 minutes. Designed to stop leaks or running water, patch cracks and fill holes in masonry surfaces. Can be used in interior and exterior surfaces and sets under water.


POR-ROK Concrete Patch - requires only mixing of water at jobsite, will level or smooth most concrete or masonry surfaces and can be used to repair and patch spalled concrete, cracks in masonry, broken steps and porches. Sets in 40-80 minutes and is stronger than ordinary concrete. Can be used in interior and exterior surfaces.


POR-ROK Dash Patch - powder-based product that when mixed with water bonds well to concrete, wood or plaster that is used to smooth surfaces before the placement of tile, carpeting or wood. Fills cracks, ruts and score lines, strong bond adhesion and no shrinkage.


POR-ROK Lev-L-Astic - used as an underlayment over concrete, wood, quarry tile, terrazzo, before installing asphalt or vinyl asbestos, tile, linoleum, and other types of floor surfaces. Eliminates the need for felt paper over wood surfaces, eliminates high spots on floor, improves bonding base to new tile and linoleum.


POR-ROK All Purpose Underlayment - used as an underlayment over concrete, wood, quarry tile, terrazzo, before installing asphalt or vinyl asbestos, tile, linoleum, and other types of floor surfaces. Eliminates the need for felt paper over wood surfaces, eliminates high spots on floor, improves bonding base to new tile and linoleum.


POR-ROK Adment - a proprietary, powder-based admixture that enhances the physical characteristics of cement-based products.


POR-ROK Levelon - single component, fast-cure, non-shrink, high bond repair mortar capable of achieving 3,480 psi in four hours. FC can be walked upon in a little less than one hour from installation and driven over within two hours of installation.


STA-DRI PRODUCTS (Products were acquired on August 1, 2000)




STA-DRI Waterproofing Paint (Powder form) - this product is a cement-based product that is mixed with water and can be applied to all types of interior and exterior masonry surfaces with a brush or roller to provide a water proof surface.


STA-DRI Heavy-Duty Waterproofing Paint - this product is an oil-based redi-mixed product that can be applied with a brush or roller and required no addition of water. It can be used on interior and exterior masonry surfaces and can be tinted with different color additives.


STA-DRI Latex Waterproofing Paint - this product is a latex-based redi-mixed product that can be applied with a brush or roller and required no addition of water. It can be used on interior and exterior masonry surfaces and can be tinted with different color additives.


Sta-Dri All Purpose Sealer - Clear, colorless sealer for all masonry and wood surfaces. Can be used as a primer for most paint systems, and as a curing membrane for new concrete. The product is designed to protect surfaces against deterioration and weathering.


LINK Superbonding Agrent - Liquid bonding agent that enhances the bond of most surface applied products to masonry. Can be used as a primer for hard-to-paint surfaces and when mixed with STA-DRI Waterproofing Paint (Powder form) it enhances the adhesion of this product, al it would for most paints and coatings.


STA-DRI Concrete Patch - acrylic resin fortified material that is mixed with
water and used to patch all types of concrete surfaces: sidewalks, patios,
driveways and walls.


STA-DRI Waterstop - quick-setting cement product that is mixed with water and can be used to plug holes in concrete surfaces even if and will water may be trickling through. The product hardens in 3-5 minutes and can be applied under water.


STA-DRI Anchoring Cement - fast-setting expanding cement that is mixed with water and used to anchor posts, railings, mailboxes, bolts, hooks and other devises that require a strong, permanent attachment to a wall or floor surface.


FIBERFORCE PRODUCTS - All Fiberforce products are made from polypropylene and are cut into various lengths and shapes. Novex currently manufacturers three types of fibers which are categorized as monofilament, fibrillated and Fiberforce #1 each designed to reduce cracking and provide secondary reinforcement. The fiber products are packaged in 1.0, 1.5 and 2.0 lb. bags.

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Centex Construction Prod. (NYSE:CXP)
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Market Capitalization $90.7Million

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Other Info:


Novex has business relationships with industry leaders such as Home Depot, Sherwin Williams, Ace Hardware Stores, and True Value Hardware Stores.


Company Executives and Institutional investors own nearly 70% of HARD stock. Currently, there are no know Form 144's on file for HARD stock which leads us to believe that these persons have no near term intention to sell their shares of this stock. Since nearly 70% of HARD stock is tightly held and not available for sale at the moment, that leaves a very small number of HARD shares available. When demand for this stock picks up, the small available supply of shares should most likely lead to fast and significant gains in stock price.


Mr. Parker Quillen is the majority share holder in Novex Systems International as he holds nearly 21% of all HARD shares. Mr. Quillen is director of the Quilcap Corp. which runs an estimated $200 million hedge fund out of New Yok City under the names Quilcap, Quilcap International, Little Wing L.P., Little Wing Too L.P., and the Tradewinds Fund Ltd. SEC documents show Mr. Quillen as a large shareholder in other companies such as:


Inamed Corp (Nasdaq: IMDC)
Royal Olympic Cruise Lines (Nasdaq: ROCLF)
Inkine Pharmaceutical Company (Nasdaq:INKP)
Factual Data Corp (Nasdaq:FDCC)
Milestone Scientific Inc (AMEX:MS)
Huntingdon Life Sciences Group (OTCBB: HTDLY)


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