It only gets worse from here. History is a good barometer of future performance. So, the first year is al hype , grand boasts of market domination , claims of total transparency, promises of huge growth , more hyping. And then, missed expectations , lack of transparency , discoveries of overspending (instead of the "Huge cost savings " promised ; another " shiny object " acquisition , then more dilution caused by more equity raises etc. And then, on to the next eCig, or hemorrhoid company etc