Jones Soda (JSDA): No doubt. All those negatives are corre...

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Re: gumbie05 post# 1405

Monday, 08/07/2017 8:21:53 PM

Monday, August 07, 2017 8:21:53 PM

No doubt. All those negatives are correct. CSD isn't a darling category. Lemoncocco probably doesn't have the upside alone to "pivot" the company in a new direction. It's target market / loyal customers are aging out of CSD category, too.

But I think that brand name still has some cachet. I don't think one could start with $15M today and get as far as Jones has in its history.

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