Viva Entertainment Group Inc (OTTV)

[Hondo44]

Hector Mercano, Director, VP of iHeartMedia Hispanic Operations.

(This could be an amazing and powerful relationship)

Hector Marcano, Director, Viva Entertainment Group
Mr. Marcano currently serves as Vice President of Hispanic Operations, for iHeartMedia. Mr. Marcano has more than 30 years of experience in the media industry and as Vice President of Hispanic Operations, Marcano works with iHeartMedia's Hispanic radio stations, with a special focus in the Miami, Chicago, Orlando and Atlanta markets. He has led the sales efforts with top prospects and develops custom strategies and campaigns that leverage the unique multi-platform reach and power of iHeartMedia. Mr. Marcano is also responsible for creating innovative advertising opportunities based on iHeartMedia's unmatched national reach and local activation through its radio, digital and mobile assets, as well as its event capabilities, to provide Hispanic advertisers with targeted, effective, affordable and powerful ways to deliver their messages.

With over a quarter of a billion monthly listeners in the U.S., iHeartMedia has the largest reach of any radio or television outlet in America. The company owns and operates 858 broadcast radio stations, serving more than 150 markets throughout the U.S. Plus, iHeartRadio - a free, industry-leading, digital music service - gives users instant access to more than 2,000 live radio stations and allows them to create custom stations inspired by favorite artists or songs, anywhere they are