NewAge Inc (fka NBEVQ) (NBEVQ)

[NewJerichoMan]

Again, Willis didn't execute this, but I believe Cott kept his playbook.

No denying that Cott's was not a win but the "why" still needs interpretation, even a decade later.

General Bucha was an outsider brought into shake things up (because they were really screwed up before he got there). He shook them up too much. Then the Great Recession hit and that's all she wrote.

What's different this time? Company culture and the next Great Recession hasn't hit yet. Almost every single conference call is a discussion about company culture. It's more than a "nice to have"; it's a prerequisite. And the stock market and the economy speaks for itself. Rising tide raises all boats. It's a perfect environment to go for the "moonshot" whilst using your stock as a currency.

Again, Willis didn't execute this, but I believe Cott kept his playbook.

Everyone's got a similar playbook now; just different strategies for the same end-goal. Our hope is that we can do it faster because we're small and "unparadigmed". Pepsi has been transitioning for at least a half decade. Coke just started the big push in earnest with their new CEO. Dr. Pepper is putting a lot of their eggs in their Allied Brands basket: Bai, Body Armor, Core Organics, etc. NABC (La Croix) is doing the same with their Power+ brands: La Croix and Shasta Sparkling Water program. And it even looks like ABI is going to get into the mix.

The strategy is sound; whether you think $nBEV can pull it off is "eye of the beholder".