Cliff's Notes versions of today's presser. We've got bucha, Coco Libre, Marley One Drop and Marley Mellow Mood being distributed throughout Canada within Loblaws, Sobeys, and 7-11. These are multi-billion dollar enterprises rolling with not 1, not 2, not 3, but 4 $nBEV products.
That's 4 products within ~2,000 Loblaws, ~1,500 Sobeys, and 632 7-11's (484 7-11's + 148 Esso's), totaling 4,132 outlets.
4,132 outlets * ~$1,500 USD Net Sales Per Annum / Per Outlet = ~$6.2M in 2017.
~$6.2M gross estimate / $80M run-rate ~=8%.
From the YE CC:
Today's presser goes to the credibility of General Bucha (he's telling us what they're doing), $nBEV's execution (they're doing what they're telling us), and their strategy (it's working).
Detractors can make statements like these are orphan / misfit brands, with poor sell-thru data, cobbled together for no purpose other than a roll-up; but they have been, as of yet, unwillingly or unable to provide links, data (numbers), or benchmarks to support their opinions. And without actual facts or benchmarks on which to "hang their hats", it's just conjecture.
Today's presser is a reality, a fact, and according to plan. The "one-stop" / strength-in-numbers strategy of an on-trend beverage portfolio appealing to retailers got a feather in its cap today. Synergies are being created wherein the sum can be greater than the whole. Real world example, bucha Live Kombucha would've never gotten into 7-11 on its own. But since we bought them out of bankruptcy, they'll never have to be alone again. This ain't a roll-up. It's the first stage of a solid and sustainablebusiness model.