IMO it may cause for a slow start largely depending on how effective initial marketing efforts are for Renevia. But ultimately better mouse traps get pulled through to market based on consumer demand.
That may be naive to think in the pharmacy industry though. When faced with competition the Allergens of the world have limitless resources at their disposal to set up roadblocks for a small company like BTX. We've all seen it I'm sure.
Would make more sense imo for them to acquire us. But that's a different discussion all together.
GLTU
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