Cannabis Sativa, Inc. Retains Experienced Chief Financial Officer
MESQUITE, NV / ACCESSWIRE / June 21, 2017 / Cannabis Sativa. Inc. (OTCQB: CBDS) announced today that the Company has retained Donald J. Lundbom as the Company's Chief Financial Officer ("CFO"). The Company's former CFO, Carolyn Merrill, will continue with the Company as its Controller. Mr. Lundbom will be tasked with oversight of the Company's business systems and operational procedures, budgeting, financial analysis, and general oversight of the Company's financial reporting. The Company's President, David Tobias, stated, "I am extremely pleased with the thoughtful and analytical approach Don Lundbom brings to CBDS. He is a true financial professional with the experience needed to help us meet our business objectives. I am confident that Don will develop new systems and procedures to implement our current business model in a more strategic and fiscally sound manner."
Mr. Lundbom has more than 30 years' experience in progressively responsible financial and business management positions, including Corporate Controller and Vice President of Finance in divisions of three Fortune 500 companies. He has also served as the Chief Operating Officer of a private homebuilder and developer with revenues of $100 million. During the last ten years, Mr. Lundbom has served as a consulting CFO and business advisor to clients in manufacturing and distribution, healthcare, and engineering. His business expertise is focused in business planning and analysis, operations, finance and accounting, mergers and acquisitions, and international business.
Mr. Lundbom holds B.S. and MBA degrees from Auburn University and is a certified public accountant (inactive) licensed in the state of Alabama. He completed Columbia University's post-graduate Executive Leadership Education program, has been active in angel investment groups, and has taught management accounting courses at the university level and for a national entrepreneurial program.