Tuesday, June 20, 2017 9:33:07 AM
http://www.marketwired.com/press-release/genius-brands-international-partners-with-southwest-airlinesr-offer-premium-childrens-nasdaq-gnus-2222784.htm
Families are Invited to Sit Back and Enjoy their Flight Beginning This Summer with Popular Animated Series "SpacePOP," "Thomas Edison's Secret Lab" and "Baby Genius"
BEVERLY HILLS, CA--(Marketwired - June 20, 2017) - Genius Brands International, Inc. "Genius Brands" (NASDAQ: GNUS), a leading media company that creates, produces and licenses children's multimedia entertainment content and products for global broadcast, digital and retail distribution, today announced the addition of three of its animated series to Southwest Airline's inflight entertainment portal. Beginning this July, SpacePOP, Thomas Edison's Secret Lab and Baby Genius will be available for the first time inflight on customers' personal devices during travel.
"We're thrilled to partner with Southwest to bring three of our most popular kids series to their customers," said Stone Newman, President of Global Consumer Products, Worldwide Content Sales & Marketing at Genius Brands. "Finding new distribution channels to engage consumers regardless of where they may be is just as critical as developing quality content, and this partnership represents an exciting new channel for us."
Genius Brands is known for creating content with a purpose, and SpacePOP, Thomas Edison's Secret Lab and Baby Genius are all designed to provide positive messages for young viewers, infant through tween. For Southwest, the deal presents an opportunity to expand upon its kid-friendly entertainment choices and set itself apart from other airlines as families across the country go wheels up for summer travel.
"We always aim to provide an exceptional Customer Experience for our passengers of all ages, and expanding our kids' entertainment offerings reflects that commitment," said Tara Bamburg, Associate Manager of Inflight Entertainment, Southwest Airlines. "We look forward to bringing Genius Brands' family-friendly programming to WiFi-equipped flights across the country."
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