Rocky Mountain High Brands Inc (RMHB)

[oilsleuth]

Would insomniacs really be interested in buying this sort of product at 3am? From the little I've seen of infomercials they are more into cosmetics, gadgets and the like rather than bulk lines. Who'd be impulse-buying cold drinks at 3 in the morning?

An infomercial is a form of television commercial, which generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), long-form infomercials are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.), outside of peak prime time hours for commercial broadcasters.