Eco Building Products Inc's Comment on Competitors and Industry Peers
We believe that our products are positioned to capture significant market share of the current non-treated wood market. The treated wood market is mature with large established chemical manufacturers, with functionally equivalent technologies and fierce competition. However, we appear to have a unique product with a combination mold, rot, decay, termite and fire inhibitor that meets HUD standards for above ground structural and sheathing wood components.
Chemical supply to the Wood Preservation Industry is dominated by four incumbent players – Koppers, Inc., Hoover Treated Wood Products, Inc., Viance and Arch/Lonza Chemicals, Inc. It is likely that competitors will field their own offerings, and while a few already exist in partial or equivalent form to Eco Red Shield™, none have successfully commercialized a complete alternative.
It is likely that competitors will field their own offerings, and a few already exist in partial or equivalent form, such as FrameGuard and Wolman® AG wood treatment offered by Arch/Lonza Chemical, TRUE-CORE® offered by Kop-Coat and Nature Wood offered by Osmose, Inc. These products and more are continuing to show up in the market resultant of the many years ECOB has spent identifying the need for topical coatings. To date none of these topical coatings have the full suite of protection offered by Eco Red Shield. These chemical companies sell to independent wood treaters and lumberyards. The unique position of ECOB is to provide protection to the wood framing components that never before employed any such protection. Being able to offer the treatment at a reasonable cost value proposition will be an ECOB competitive advantage. ECOB’s vision is providing protection to the majority of wood framed structures that nobody, up until now, has paid attention to.
The Fire Pressure Treating Industry is dominated by three incumbent players – Koppers, Inc., Hoover Treated Wood Products, Inc. and Arch/Lonza Chemicals, Inc. It is likely that competitors will field their own offerings, and a few already exist in partial or equivalent form, such as FrameGuard offered by Arch/Lonza Chemical and Nature Wood offered by Osmose, Inc.
