NewAge Inc (fka NBEVQ) (NBEVQ)

[NewJerichoMan]

New Age Beverages Corporation Announces Acquisition Of Premier Micronutrient Corporation (PMC)

https://finance.yahoo.com/news/age-beverages-corporation-announces-acquisition-130000313.html


DENVER, CO / ACCESSWIRE / May 18, 2017 / New Age Beverages Corporation (NBEV) the Colorado-based leading all-natural healthy functional beverage company whose brands include XingTea®, XingEnergy ®, Aspen Pure®, Búcha® Live Kombucha, Marley One Drop®, Marley Mellow Mood®, and CocoLibre® today announced the acquisition of Premier Micronutrient Corporation. The acquisition catapults the Company's Health Sciences Division and New Age's plans to develop the next generation of healthy functional beverages. The intellectual property addition of more than 10 major patents and patents pending significantly increases New Age's intangible assets and underpins the Company's planned portfolio launches targeted to the medical and pharmacy channels.

One of the major drivers of growth that the Company recently shared with investors was the penetration of new, less competitively intense channels and market segments where our primary competitors do not operate. The Company has also always had on its roadmap the intent to redefine healthy functional beverages from the currently pervasive less bad or less sweet offerings, to beverages that can make a fundamental difference in improving everyday human life. The acquisition of Premier Micronutrient Corporation (PMC) and their wealth of patents, studies, research, clinical trial insight, science and medical expertise provides the foundation for and credibility behind New Age's planned penetration of the medical and pharmacy channels with a portfolio of truly healthy functional beverages.

Dr. Jerry Haase, Chief Scientific Officer of New Age Beverage's Health Sciences Division commented, "As an internationally known clinician and medical researcher, I always seek unique opportunities to broadly impact human health. I am especially enthusiastic to join New Age concurrent with the acquisition of PMC, because of the Company's compelling vision to create the greatest healthy functional beverage enterprise in the world. We will expand upon our intellectual property portfolio and develop product platforms to address novel categories of public interest and need. We also anticipate leveraging our extensive relationships in the health care community to credibly promote New Age's medical product portfolio's acceptance in the global medical marketplace."

In addition to the wealth of patents, patents pending, and cooperative research and development agreements, PMC has conducted over 14 prospective human clinical trials and animal studies validating the efficacy of their formulas and products. That body of work developed over the past 20 years in conjunction with the Department of Defense and NASA have formed the basis for justifying their distinctiveness leading to the issuance of their patents, and demonstrated their proven benefit for a range of human need states including:

Cardiovascular health
Hearing health
Neurological and concussive protection
Radiation protection
Immune function enhancement
Oxidative cell damage protection
Metabolic function improvement
THE TRANSACTION

New Age Beverages acquired 100% of the assets and interests of Premier Micronutrient Corporation, their portfolio of products, their intellectual property, and the formulas for existing and envisioned healthy functional beverage products for the pharmacy, medical, sports, military, and other channels. Specific terms of the transaction were not disclosed, with the final closing of the transaction subject to certain closing conditions and expected to be complete within 30 days.

Brent Willis, Chief Executive Officer of New Age Beverages remarked, "We made a commitment that we would make a difference for consumers with truly healthy, functional beverages. We believe the world doesn't need another slightly less bad carbonated soft drink or more drinkable sports drink. With the internalization of the expertise and insights from PMC we will compete in a spectrum that our major competitors are not in, and not even contemplating. Beverages are a significantly more efficacious and patient friendly delivery system than pills for example, just no one has done it, and we intend to be the first."