OK Honey,
I given it a lot of thought.
Considering the average age group who reads the papers and the concerns about health and sex, I would have to believe the strongest market would be in CA, NY, MA, OR, WA, FL, MO, OH, TX.
I would say, if the Sunday edition is the source, maybe a 1-2% hit on those who read and fit the profile.
Considering states like AR, NC, SC, maybe a hit rate of 0.5%. Probably your most sexually active population (including Gays) would be CA.
That is the best I can come up with without significant research.