Threshold Triggered

[fourkids_9pets]

MassRoots Partners with Marijuana Industry Group, Lyft and Colorado Department of Transportation to Promote Safe Rides on 4/20


DENVER, April 20, 2017 /PRNewswire/ -- MassRoots, Inc. (OTCQB:MSRT), one of the most active technology platforms for medical cannabis consumers, is proud to announce it has partnered with the Marijuana Industry Group ("MIG") and Lyft to minimize impaired driving on 4/20 and beyond. Lyft launched a safe rides campaign in partnership with the Colorado Department of Transportation geared at ensuring the tens of thousands of cannabis consumers in Colorado remain cognizant of the safety of all drivers on the road, and MIG and the Colorado Department of Transportation, in collaboration with the Colorado Task Force For Drunk and Impaired Driving, have been working in collaboration for years on the reduction and prevention of impaired driving and have implemented coordinated public awareness and messaging strategies designed to minimize impaired driving.

"The week of 4/20 is the cannabis industry's holiday season and, in conjunction with the Marijuana Industry Group and Lyft, are proud to have MassRoots promote responsible transportation choices," stated MassRoots CEO Isaac Dietrich. "We encourage our community of over a million of the world's most passionate cannabis consumers to take a Lyft home this afternoon, and any time they are impaired."

This partnership signifies an agreement among a diverse set of stakeholders that public safety is the primary priority during and after the 4/20 festivities. It demonstrates that the cannabis business industry, a cannabis tech company, a rideshare company and government/public interests can work cooperatively to protect the rights of all Colorado residents and visitors, cannabis-consumer or otherwise.

"Today is a chance for us to celebrate the progress of legal cannabis. This day isn't just about ourselves, it's about our responsibility as the first taxed and regulated state to demonstrate that legalization and regulation works, for those who don't yet have this protection. Businesses, activists, advocates, and visitors have an opportunity to be an example as the country, and the world, watch. No matter who you are, or how you celebrate, we all ask that you do it responsibly. And if you consume, plan ahead and don't drive impaired - today, tomorrow, and beyond," said Marijuana Industry Group executive director Kristi Kelly. Marijuana Industry Group represents licensed cannabis businesses in Colorado and advocates for policy and regulation to create safe environments for the industry, patients, customers and the community.

This information does not constitute an offer to sell or a solicitation of an offer to buy securities or assets of MassRoots. All information presented herein with respect to the existing business and the historical operating results of MassRoots and estimates and projections as to future operations, the success of events that we are attending, and other information, is based on materials prepared by the management of MassRoots and involve significant elements of subjective judgment and analysis which may or may not be correct. While the information provided herein is believed to be accurate and reliable, MassRoots makes no representations or warranties, expressed or implied, as to the accuracy or completeness of such information. In furnishing this information, MassRoots reserves the right to amend or replace some or all of the information herein at any time and undertakes no obligation to provide the recipient with access to any additional information.

Forward-looking Statements:
Certain matters discussed in this announcement contain statements, estimates and projections about the growth of MassRoots' advertising business, partnerships, and our related business strategy. Such statements, estimates and projections may constitute forward-looking statements within the meaning of the federal securities laws. Important factors that could cause our actual results to differ materially from those anticipated by the statements made herein include, among others, the success of our advertising initiatives, the continued growth and engagement of our user base, our ability to work with partners of the Company, and unforeseen technical or other problems or issues that could affect the performance of our products or our business. Further information on our risk factors is contained in our filings with the SEC, including the Amendment to our Registration Statement on Form S-1 filed with the SEC on August 9, 2016. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. MassRoots undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The recipient of this information is cautioned not to place undue reliance on forward-looking statements.


Our mailing address is:
MassRoots
1624 Market St
Ste 201
Denver, CO 80202