Wednesday, March 29, 2017 7:52:16 PM
The sales and gross will probably be just under $2M for the 10-k which means great news, right? Rah-Rah Team and all that. We go up because now the missing values are plugged into the black and white. But some investors will (mistakenly) think a great gross means a great net which would be where they are misleading themselves. We've already expected the gross profit has gone to the Canada expansion and they've reinvested capital back into the company for growth. So I figure it's a great gross and a zero for net if we're just anticipating the bottom lines without the full picture. (It should be noted that reinvestment is already paying increases in revenue for 1st Q of 17 so round and round it grows). So all's good at this point, but it also means there isn't a big stack-o-cash sitting in the ACOL bank which is what some investors think they need to see on the balance sheets in order to stay invested in a company. So rather than have a realistic view of gross being more important for an establishing company, they'll hang themselves being disappointed on the net profit and cash-on-hand after reading fins and they'll bail; which will provide chop in PPS. But I suppose that'll provide entry points for those that miss the train, so it'll all balance out to the upside in the long run anyway. But aside from profit taking I think that's the other factor that'll just provide for some choppy entertainment as we go. IMO FWIW
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