It depends on where you put the accent. There is already an established marker for the new line of plastic - a market that is growing and that can be bidded on. With Electriplast, there is no established market. To give an illustration, in one of the Dirty Harry movies, Clint Eastwood pointed a 357 Magnum handgun at some crook and told him that it was the most powerful handgun in the world. By the time I saw the movie, that fact was certainly not true, but lets say it was when the movie came out. At that time, I would assume that lots of boxes of 357 magnum cartridges were sold in the US to 357 magnum users. So when the first 44 Magnum handgun was thought up, there was no established market for that cartridge, but there is now - probably a bigger market than for the 357. So, Integral is trying to establish a market. This is not the same as saying that nobody wants to use Electriplast - they just have not started using it yet. However, most of the leg work has been done. The decision makers are slow to make decisions, but once one of them does use Electriplast to make a superior product, the market for Electriplast will develop.
