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Re: NewJerichoMan post# 2219

Wednesday, 03/22/2017 7:55:46 PM

Wednesday, March 22, 2017 7:55:46 PM

Post# of 11429
Can't wait to see what's behind the other blacked out boxes. Should be fun.

One part I really like about the "winding road" is it's fluid. The path is defined but not set in concrete. Case in point: Aspen Pure Water. One of the early presentations Capt Bucha stated that he liked Aspen Pure but wasn't quite sure what to do with it. He remarked the "water market is crowded and complex". Today, we have Aspen Pure Probiotics. It's been shown to one customer, largest pharmacy in the US (CVS), and they apparently ordered a lot of it.

If we're gonna follow this revenue path below, we're gonna need a "star".

2016 =~ $60M in net revenues (rounding for illustrative purposes).
2017 =~ $90M
2018 =~ Whatever.
2019 =~ $400M

I think Aspen Pure Probiotics may have the most upside in our beverage portfolio. What's not to like. Water is winning. Probiotics are trending upward. Put them together in some slick packaging and I love our upside chances.