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Google’s Waze plans to expand its ride-sharing service
Published: Feb 22, 2017 8:14 a.m. ET

Waze wants regular drivers to pick up passengers heading in the same direction

Google is planning to dramatically expand a carpool service on its popular navigation app Waze, setting the tech giant on a collision course with the ride-sharing industry.

Google is targeting launches of its Waze carpool service in several U.S. cities and Latin America over the next several months after testing in Israel and the San Francisco Bay Area met expectations, Waze chief Noam Bardin said in an interview.

The growth of Waze’s carpool service puts Alphabet Inc.’s Google more directly in competition with Uber Technologies Inc., the startup that pioneered the ride-sharing industry, growing to a juggernaut with a $68 billion valuation. Google and Uber were once allies, but they are increasingly becoming rivals in areas such as mapping and self-driving cars.

Still, Waze’s service differs from those of Uber and its smaller rival, Lyft Inc., which are effectively on-demand taxi services, with many drivers making it their main job. Waze instead wants to persuade regular drivers using its navigation app to pick up people who are heading in the same direction.

http://www.marketwatch.com/story/googles-waze-plans-to-expand-its-ride-sharing-service-2017-02-22?siteid=bnbh