Might be in here. From August 31.
High Performance Beverage Co. Implements Multi-Faceted Program for Production, Distribution and Sales With Pro Prom in Mexico
Source: InvestorsHub NewsWire
High Performance Beverage Co.
Pro Prom Set to Initiate 340 Million Bottle Production Run in September
CAVE CREEK, AZ--(NewMediaWire - Aug 31, 2016) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce the implementation of a production, distribution and sales program with its exclusive licensee Pro Prom in Mexico.
Over the last several weeks, Pro Prom has been implementing a comprehensive sales and distribution program that will include big box retailers, gas stations, grocer markets, gyms, golf courses and various sports clubs located throughout Mexico.
Per the Licensing Agreement, a bottling company has been selected and both High Performance Beverage and Pro Prom are in the process of completing exclusivity and non-disclosure contracts in order to commence production.
Based on already procured commitments, Pro Prom plans to manufacture 340 million bottles in order to produce 2.8 million cases on its first initial production run in September.
Sales will be spearheaded by a strategic marketing program that has already been developed and will include a direct sales force and an audio and visual campaign, which includes radio, television, and various promotional marketing materials. The campaign will also be significantly enhanced through a systematic social media outreach.
Pro Proms goal is to create name recognition and brand awareness for the High Performance Sports Drink and make it synonymous with already established sports drink brands like Gatorade, which are already available in various Mexican regions.
Mexico currently ranks 4th in the world for soda and beverage consumption. Pro Prom believes that this creates a perfect opportunity for High Performance and their unique line of sports drinks to tap into the sports beverage market with their first to market sports beverage that hydrates, increases mental focus, and increases performance with additional post recovery benefits.
As previously announced, the exclusive Licensing Agreement with ProProm Mexico is a 3 year agreement with an automatic roll-over provision and includes an annual licensing fee with additional royalty fees based on sales. The Agreement includes the development, manufacture, marketing, distribution and sales of the Company's High Performance line of sports drinks in up to 20 countries located throughout Central America, South America and Mexico.
Toby McBride, High Performance Beverage CEO, stated, "We are extremely pleased and continue to be impressed with the amount of progress that has been made with the planning and implementation of specific strategies that will introduce our product into the Mexican market. Pro Prom has proven itself to be the perfect fit for our two companies as we enter the Mexican market initially and Central and South American markets later this year."
About Pro Prom
ProProm Mexico with offices in Mexico City DF, Monterrey Mexico and Guadalajara Mexico, is a 20 year old company specializing in the deployment and marketing of new products through the aggressive market penetration of new brands through their abilities to elevate brands with dedication, intensity, professionalism and the overall synergy they create when bringing a product to market. Most notably, ProProm was instrumental with the introduction and success of the Gatorade brand in Mexico. To date, ProProm has successfully completed 450 projects with over 200 satisfied clients netting 30 award winning campaigns. Currently, ProProm represents 200 brands including Jelly Belly, Canada Beef, Oleico, Unifoods and Perfect Choice.
