DNA Brands Inc (DNAX)

[Ed the Trader]

I think that when Adrian partnered with Costley, he actually truly believed the B.S. that Costley fed him about being able to put the energy drinks back into the retail market by early third quarter of 2016.

Then, he realized Costley was a scam artist, and Adrian had to dump Costley and regroup.

In the process of trying again after the first failure, he learned a lot more, and learned it was going to take more effort and resources then he expected.

Early appearances are that Adrian now understands what it will take to reboot the business, and he is methodically taking the necessary steps. Only time will tell if that is correct.