Friendable Inc (FDBL)

[badbadbad]

simply huge

Friendable, Inc.
Investor Presentation
2017
friendable.com OTC: FDBL
Friendable Inc. is a mobile-social technology company focused on connecting and
engaging users through two distinct mobile applications that will expand social
connectivity beyond today’s limitations:
• Friendable
• Release date: 2013
• Location-based social application where users can create one-on-one or group-style
meetups for food, drinks, live music, or any occasion
• iOS and Android
• Fan Pass
• Expected release date: 2017
• live streaming video application where fans can watch exclusive back-stage and
uncensored video content from their favorite performing artists, celebrities,
athletes, and more
• Subscription-based
• iOS and Android
OTC: FDBL 2
Company Overview
OTC: FDBL 3
Investor Highlights
A mobile-social network technology company focused on connecting people who seek
social interaction around shared interests and locations
$30B+
Annual social media
advertising spend
>$76B
Expected social &
mobile apps spend by
2017
>1.4B
Minutes Americans
spend watching
streaming video
annually
• Friendable’s platform is the only location-based social platform… creating location-based advertising
opportunities for businesses
• Developing & acquiring a base of registered users to increase engagement and # of monthly active users
(MAU)
– Exceeded 1,000,000 total downloads of Friendable
– Exceeded 700,000 registered users
– More than 580,000 user profiles
• App store rankings
– Ranked in the top 400 in over 80 countries around the world
– Reached number four in France Dec. 2016
– Reached 34 in top grossing apps in US
– Achieved #1 position for all Social Networking apps in Australia, Aug 2016
• Increasing MAU equates to increased valuation and revenue opportunities
– Focused advertising and sponsorship with local venues/businesses, and continuous development of new features
– Partnering with notable artists like Jennifer Lopez, Fifth Harmony, Fetty Wap, Meghan Trainor, Red Foo and Austin Mahone
• Building & preparing to launch new mobile application
– Broadcast video industry has grown an estimated 12.3% annually over the last five years to $44.7 billion in 2016
OTC: FDBL 4
Investor Highlights
A mobile-social network technology company focused on connecting people who seek
social interaction around shared interests and locations
OTC: FDBL 5
Market Overview
Massive opportunity to capture active users and monetize usage
Mobile Social Monthly Users
• $76B market by 2017
• >2B smart phones
currently shipped
annually
• Social networks earned
an estimated $8.3B
from advertising in
2015
• Increasing portion of
advertising spend is
being allocated to social
media channels
• Facebook 100M
• Instagram 20M
• Snapchat 10M
Live Streaming Video
• $44.7B industry (2016)
• 5-year CAGR of 12.3%
• Expected to reach
$70.6B by 2021
OTC: FDBL 6
Market Opportunity
Large amounts of revenue currently circulating in the market
$349
$1,611
$2,054
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2011 2012 2013* 2014* 2015* 2016* 2017*
Revenue in million U.S. dollars
Pay-per-view download Ad-supported Subscription-based
Mobile Video Historical and Future
Revenue, 2011-2017
• In 2016, advertisers will spend an estimated $30 billion on ads through social media
• By 2017, mobile video revenue is expected to reach over $4 billion
• Subscription-based revenue: $2.05 billion
7
Secure, High-Performance Technology
OTC: FDBL
Highlights
? Robust and Reliable – both the
Friendable and Fan Pass
application’s software systems are
built utilizing the latest in cloudbased
mobile development
technology
? Scalable – the Company’s server
infrastructure can smoothly
handle large volume increases in
users
? Proprietary – the Company’s live
streaming video technology
(acquired from its acquisition of
Hang With, Inc.) is proprietary and
potentially patentable
Cloud-based infrastructure for mobile applications
Highlights
? App is all about what is happening now
or in the future
? Developing and acquiring a growing
base of users
? Increasing number of MAU (monthly
active user) equates to increased
valuation
? Partnered with notable artists like
Jennifer Lopez, Fifth Harmony, Fetty
Wap, Meghan Trainor, Red Foo and
Austin Mahone
OTC: FDBL 8
The Friendable App
“Everything Starts With Friendship”
Meet new people in your area
Find events & join the party
Hangout with your friends
Chat with people and meet new
friends near you
Send virtual gifts
Find Nearby Friends & Meet New People Who Share the
Same Interests
OTC: FDBL 9
The Friendable App
Feature-rich application
Send Virtual
Greetings or Gifts
Find and Join Local Meetups – 1-
to-1 or Group Style
Create a Friendable
Event
View User Profiles
and Photos
Chat, Connect & Share
Friendable Ideas
OTC: FDBL 10
Target Market: Friendable App
Demographic Profile Breakdown
18-40 Mobile -Technology
savvy
Fashionistas and
fashion lovers
All genres of music
lovers & concert
goers
Art lovers and art
festival goers
Singles community
(Tinder fatigue) Outdoor adventure
seekers
Nightlife lovers Travelers
Name Your Invite
(coffee, movie, etc)
OTC: FDBL 11
Fan Pass
Empowering artists to deliver live, exclusive video to
established fan bases
? Premium content channels that deliver
a unique peek behind the curtain
? Live streaming video platform
? Leverages increasing use of video
streaming to reach existing base of
fans... the audience has already been
established
? Revenue share opportunities from
content channels offered on a
subscription basis
Revenue sharing opportunities from channel
subscriptions, sponsorships and in-app purchases
Artists
Musicians
Athletes
Celebrities
Record labels
Live Nation / Concert Promotions
125.0
139.8
152.1
161.5 169.5 175.4 179.4
0
50
100
150
200
2014 2015 2016* 2017* 2018* 2019* 2020*
OTC: FDBL 12
Target Market: Fan Pass
Leveraging video streaming market to tap into existing fan base
Mobile Video Streaming Market
? Mobile video streaming market
continues to grow with
proliferation of smartphone usage
and the rise of social media
? As a result, video streaming has
become one of the top ways to
entertain and communicate with
audiences and potential
customers
? Fan Pass is uniquely positioned to
connect existing base of fans with
rich video content
Source: Statista
# in millions
OTC: FDBL 13
The Fan Pass App
State-of-the-art, mobile live-streaming application
OTC: FDBL 14
Path to Growth
Combining expanded mobile technology opportunities with targeted marketing to drive
growth
Corporate
• Continued User Acquisition
• Additional Equity Funding
• Develop, Acquire and Diversify to Maximize Shareholder ROI
Fan Pass
• Launch Fan Pass with Major Recording Artist
• Secure Celebrity Roster for Content Channel Partners
• Social Media Outreach via Celebrity Roster Partnerships
Friendable
• Increase user base to 2M
• Social commerce partnerships
• Expand features
• Engage users to increase MAU
OTC: FDBL 15
Digital Marketing
Deploying an integrated strategy to increase base of users for each app
Friendable Fan Pass
• Location-based
• Driven by user meet ups
• Focused on advertising and
sponsorship at meet up
locations
• Celebrity event-based
• Driven by “Find My Event”
campaigns
• Integrates with celebrity live
events (music videos,
concerts, private promotion
events)
• Video distribution
Digital Ad Campaigns
Mobile Marketing
Continuous Development of New Features
OTC: FDBL 16
Return on Investment
Generating returns through three avenues
Friendable Fan Pass Hang With, Inc.
• Passive investment of ~$30M
valuation
• May yield a profitable exit
• Generate revenue through
the app’s subscription fees
• Ad revenue generated on
archived live video content
• Expect monetization when app
has a sizeable daily active user
base
• Revenue generated through
ads and sponsorships
Robert A. Rositano, Jr. - CEO
Mr. Rositano is a serial entrepreneur with 20+ years of experience in technology and bringing in more than $60M in
liquidity events for the companies he has hatched or managed. Prior to starting the Company, Mr. Rositano was a
founding member of the Internet’s first IPO in 1993, Netcom Online Communications, Inc., which was sold to ICG and
then to EarthLink in 1995. Mr. Rositano has co-founded a number of successful ventures, including Simply Internet, Inc.,
Nettaxi.com, America’s Biggest, Inc., Zippi Networks, Inc (an eBay partner) and CheckMate Mobile, a mobile app
developer. He has also authored one of the first Web Directory’s for Macmillan Publishers.
OTC: FDBL 17
Executive Management Team
Substantial Industry Experience
Insert
photo
Insert
photo
Insert
photo
Dean Rositano – President and Chief Technology Officer
Mr. Rositano is responsible for the day to day operations and guiding of the technical direction of the company. With
15+ years of experience in executive management, financial management, Internet architecture and high technology
operations, he has successfully assisted in the raising of over $40M in both private and public transactions. Prior to
Friendable, Inc., Mr. Rositano co- founded Checkmate Mobile, Inc, Latitude Venture Partners, LLC, Zippi Networks, Inc,
America’s Biggest, Inc, and most notably, was the co-founder and president and CTO of Nettaxi.com, which went public
in 1998 when it quickly reached a valuation of >$600M . He was responsible for designing, architecting, and scaling the
Nettaxi infrastructure from 0 to 10M+ visitors per day.
Frank Garcia – Chief Financial Officer
Mr. Garcia has an extensive background in public accounting and finance, with his most recent role serving as Chief
Financial Officer Titan Iron Corp. (OTCQB: TFER). From 1997 to 2006, he was employed in senior management positions
by UK based Misys PLC, a global software and solutions company serving customers in international banking and
securities, international healthcare, and retail financial services. Prior to 1997 Mr. Garcia held executive positions with
CEMEX, a world leader in the construction materials industry. Mr. Garcia received his Bachelor of Science –Business
Administration—Major in Accounting from the University of Arizona in 1981.
OTC: FDBL 18
Value Proposition
Robust suite of offerings and holdings
Innovative Applications
Friendable is the only location-based social application in the marketplace. Fan Pass will offer
exclusive live video content of musicians, actors, and other celebrities unavailable anywhere
else.
Multiple ROI Streams
Through the Friendable and Fan Pass applications, the Company will have active and recurring
revenue streams from subscriptions, advertising, and sponsorships. Through the Hang With, Inc.
acquisition, Friendable has a passive investment that may yield a positive return upon sale of
Hang With. Inc. or through dividends.
Industry Experience
Friendable Inc.’s management team – led by CEO Robert Rositano, Jr. - has decades of experience
in finance, management, technology, entrepreneurship, and enterprise growth.
Thank You!
Robert Rositano, Jr.
1821 S. Bascom Ave.
Campbell, CA 95008
www.friendable.com
www.fanpasslive.com


http://ir.friendable.com/wp-content/uploads/2017/01/FDBL-Investor-Presentation_January_2017.pdf