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Friday, 12/02/2016 9:41:01 AM

Friday, December 02, 2016 9:41:01 AM

Post# of 17839
$300 Million in Sales.

Back in 2010. Trying to find new numbers.

The Fiber One lineup now includes yogurt, toaster pastries and pancake and muffin mixes, and together the brand generates more than $300 million in annual sales. Its biggest success: Fiber One breakfast bars the company launched in 2007. "That was a tremendous breakthrough," Clark said. Indeed, for the 52 weeks through April 18, Fiber One was running neck and neck with Kellogg's Special K bar as leader of the U.S. breakfast/cereal/snack bar category, according to SymphonyIRI Group, a market researcher. Each bar had about an 18 percent market share.

http://www.startribune.com/general-mills-makes-a-move-to-added-fiber/93855834/
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