$PURA Puration Previews EVERx CBD Infused Bottled Water Logo and Package Label
Accesswire October 27, 2016
DALLAS, TX / ACCESSWIRE / October 27, 2016 / Puration, Inc. (PURA) previewed the logo design and package label for its recently introduced EVERx CBD infused water line announced earlier this week. Puration is targeting an initial $1 million in 2017 sales of EVERx CBD infused water into the health conscious bottled water consumer market. The bottled water market was valued at US $157.27 billion in 2013 and is expected to reach US $279.65 billion by 2020 (Transparency Market Research). Given the magnitude of the bottled water market, management plans to review first quarter performance and potentially increase the first year target at that time.
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The EVERx Sports and Fitness Nutritional Supplement Brand
Puration has partnered with North American Cannabis Holdings, Inc. (USMJ) to produce a beverage under the North American Cannabis Holdings EVERx Sports and Fitness Nutritional Supplement Brand Name. EVERx CBD infused water will be marketed and sold by Puration in a campaign designed to complement the comprehensive EVERx brand. EVERx supplements are designed for men and women of EVERY age seeking to sustain a healthy and fit lifestyle through EVERY stage of life and for EVERY fitness objective from weight loss and muscle building, to injury prevention and rehabilitation; from general fitness to extreme endurance and competitive athletic performance.
The EVERx CBD Infused Water Science and Technology
Puration has contracted with Alkame Holdings, Inc. (OTC:ALKM) to produce a variety of flavored EVERx functional waters infused with CBD extracted through Puration's Proprietary Process. These extractions, combined with Alkame's patented water treatment technologies, are designed to enhance the absorption of CBD into the body in addition to providing additional independent health and wellness benefits.
Alkame's patented technology alters the structure of water, producing a combination of characteristics that are unprecedented in the beverage industry. The technology breaks down the hydrogen bonds, reducing water's cluster size, which provides an efficient delivery system for the CBD when infused with the water. Separate from the infused CBD, the technology includes an optimal alkaline pH level formulated with antioxidants and electrolytes for effective hydration.
