Massive Tobacco Merger Paves Way For New E-Cigarette Technologies BAT is currently falling behind its competitors in the alternative cigarette market. “This isn’t the sole reason to buy Reynolds, but it’s a critical factor,” David Sweanor, a tobacco-control expert, told The Wall Street Journal. “This industry is in the midst of massive transition and companies that get this right are going to succeed while those that don’t will go the way of Kodak.” http://dailycaller.com/2016/10/24/massive-tobacco-merger-paves-way-for-new-e-cigarette-technologies/