VirTra Inc (VTSI)

[fishhunter]

Maybe I'll come at this from a different angle.

For some CEOs at really large companies, certainly part of their job is "investor relations" and courting institutions and ensuring the company "story" gets out into the right hands in order that the market cap of the company makes sense and does not put the company at risk of a hostile takeover or shareholder unrest or a debt downgrade, etc. These CEOs are on the road about 80% of the time visiting their various factories and design centers and making investor presos and meeting with well heeled investors.

The majority of CEOs at tiny companies like VirTra actually have many important tasks, actually real work, real decisions, real managing, purchasing stuff, HR stuff, anything even remotely big gets run through the CEO. And yes, somewhere on that long list is ensuring shareholder value and making sure the market is properly valuing the company. But a CEO isn't going to look at day to day share price but maybe look at things quarterly or on an annual basis since in almost all cases they have little control over share price anyway. The best way for them to drive shareholder value is by profitably growing the company.

Trust me, I have peppered Ferris with suggestions on improving shareholder value and provided many ideas so emotionally I am with you 100%. Being a small company CEO is sorta like coaching 7th grade basketball. Every parent is going to hate you even if you have an undefeated season.