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Post# of 73897
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GeauxCHRO

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GeauxCHRO

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Monday, 09/26/2016 10:29:48 AM

Monday, September 26, 2016 10:29:48 AM

Post# of 73897
"Soft launch" is not a new term to the business world.

A soft launch can help avoid a marketing disaster. There tends to be a misconception that if you do a soft launch, you're going to lose all the buzz and awareness from a hard launch and you’ll never get any traction. That’s just simply not the case. Since a soft launch is a release to a small group of individuals, there is still plenty of opportunity to drive awareness and buzz through a hard launch.

Trust the process.
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