Monday, September 19, 2016 2:41:45 PM
The problem is, after we introduced Nansulate here, many other ceramic based coatings started flowing the market. As the technology is different; you cannot achieve similar energy savings with those products, but Nansulate can. When people try other products and fail to see some improvement(excepting some applications, where they may be beneficial), the blame goes to all in the family of "insulating coatings". Overcoming this sort of barrier is not easy, as many industries do not want to be some products' trial grounds.
Maybe, we are not profitable yet, but every year we are adding more and more proven applications. Sooner or later, one of the bigger players in the heat processing industries may see that Nansulate will solve several of their problems with a single product.
What matters is that after 10 years, we are still here and still working with Nansulate.
Best regards
Vedat Bilgin
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