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Re: flyboy8 post# 13603

Sunday, 09/04/2016 1:28:07 PM

Sunday, September 04, 2016 1:28:07 PM

Post# of 39089
it is because the business functions like a flow heater

- client media budgets are like a spring of fresh water that is collected by the best pitches

- a ton of those advertising funds are flowing into the company

- the money is worked and 'heated' by some services

- and leaves the company in the form of media placement costs. Very little actually sticks.


Graphically, the business model looks like this...



- The challenge is to develop complementary services that are unrelated to the usual flow, here pictured on the left in the form of washing powder!