PETACH TIKVA, Israel--(BUSINESS WIRE)--Infinity Augmented Reality (www.infinityar.com) Inc. (OTCQB:ALSO), which developed a software-based augmented reality (AR) engine, has received the 2015 Frost & Sullivan Technology Innovation Award. The research group studied the leading AR companies in Europe. InfinityAR has received the highest scores on both technology attributes and future business value criteria.
“InfinityAR implements an innovative approach to sensing the environment, which is a vital requirement for augmented reality experiences”
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In today’s world, where AR wearables are gradually becoming a part of everyday life, there is a growing need for uses of AR in everyday tasks. The ability to overlay computer-generated graphics over a real environment (mediated usually by some form of digital goggles or glasses) will most likely find its way to civilian, military and entertainment uses. However, most solutions are either too costly or too energy-consuming to be mass-produced.
InfinityAR’s engine overcomes three major challenges in today’s AR environment: cost, processing power and battery life. The company’s engine uses two simple cameras instead of depth sensors, so the cost drops significantly. The use of passive cameras, rather than active infrared sensors (like many other AR companies do) reduces power consumption by 60 percent. Additionally, the company uses efficient computer vision algorithms that require much less processing power.
“Frost & Sullivan appreciates the fact that InfinityAR has developed the game-changing InfinityAR Engine, which uses two innovative 2D camera sensors to detect 3D environments and has the capability to deliver a richer AR experience for users,” said Frost & Sullivan Industry Analyst Swapnadeep Nayak. “The power of the Infinity AR Engine can be leveraged to integrate augmented reality functionalities into smart products.”
“InfinityAR implements an innovative approach to sensing the environment, which is a vital requirement for augmented reality experiences,” noted Nayak.
Additionally, the company’s technology can recognize the user’s gestures for full and natural interaction with the environment.
Not only does the InfinityAR engine map the environment precisely, it can also recognize reflective and clear surfaces to make sure the augmented reality objects are seamlessly integrated into the environment. “This innovative feature set allows the rendered virtual objects to be seen as if they are part of the real world,” the report reads.
