Compensated Awareness Post View
Disclaimer
MOXC Connecting Businesses and Consumers through Social Customer Relationship Management
Customer Relationship Management (CRM) is a tool companies use to manage their relationships and interactions with their customers. Using a CRM system enables businesses to collate information from their various customer service streams. These systems allow merchants to see everything about their customers in one place. This includes their history with the company in question, the status of any orders, and even information drawn from their social media accounts. It takes CRM to the next level: Social CRM (SCRM).
Traditional CRM is designed to manage the customer relationship through conventional channels. On the other hand, SCRM gives the consumer more control. In an IBM Institute for Business Value study by Carolyn Heller Baird and Gautam Parasnis, titled From Social Media to Social CRM, the authors found that: “Traditional CRM strategy focuses on management solutions for channels such as corporate Web sites, call centers, and brick and mortar locations. With Social CRM, these strategies now take into account the dynamics of the community-based environment that defines social media – an environment in which control of the relationship has shifted to the customer, who has the power to influence others in his or her social network.”
With this in mind, companies have taken a big leap towards tapping social media for marketing. Many of these believe social media will transform the way their business works. Unfortunately, many companies that have embraced the use of social media in their business are not using the platforms to their full potential. This is partly because many businesses confuse social media strategy with social CRM strategy. In actual fact, these two are very different. The key difference is the integration and approach for engaging customers.
Moxian, Inc. (OTCQB: MOXC) integrates social media, entertainment and business intelligence. The social marketing and promotion platform helps merchants accelerate business growth through social media. Leveraging over 100 years of combined experience, the company has developed a Multi-Channel Social Commerce Platform that uses a variety of its own tools to generate data for businesses. Moxian’s proprietary Social Customer Relationship Management platform works in a way that helps merchants and consumers interact. The Moxian+ Business App has built-in SCRM, allowing merchants to push a variety of promotions and marketing campaigns that, in turn, generate personalized reports.
For more information, visit the company’s website at www.Moxian.com
