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Wednesday, July 06, 2016 10:21:07 AM
PLAYA VISTA, CA--(Marketwired - Jul 6, 2016) - American Premium Water Corporation (OTC PINK: HIPH), a producer of premium natural high-pH water in glass bottles, is proud to announce the launch of its new HIPH natural high-pH water in PET. APWC expands its portfolio of bottled water responding directly to growing online consumer and retail demand for its best-selling 7.3 pH alkaline water in PET as well as its signature glass bottles, thereby giving consumers the option of container type for the first time.
"As much as we remain committed to producing top quality alkaline water in glass, we listen very carefully to our customer base, and we concluded there's still a strong need for the convenience of plastic," said CEO and Chairman naturalist Alfred Culbreth. "We have been contacted by professional athletes, coaches, celebrities and many consumers who pride themselves on drinking our pH alkaline water asking for a more compact way to stay healthy."
While its 9.5 pH water will remain exclusively in glass bottles, Culbreth expects the 7.3 pH PET option to drive new levels of profit and growth, particularly in the retail store sector, while also driving profit in its growing online business. "Our goal is to capture 1% of the $12 Billion premium water market, and making our water available in plastic will get us there much faster," he stated.
The Company is currently riding a growth wave, enjoying a 300% increase in both stock price and market value during the second quarter of 2016. It expects to sell more than $5 Million in premium alkaline water in 2017.
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