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Re: es1 post# 107121

Thursday, 05/26/2016 2:41:51 PM

Thursday, May 26, 2016 2:41:51 PM

Post# of 275872
"I really think it is a misunderstanding by shareholders of what it takes to do this."

This has been said repeatedly on this board. Apparently investors don't understand what they invest in!?

Well...I don't think investors see the Company's product as anything else than an enhancement to a product that exist already, ie silk! So, from that stand point, investors don't understand why the Company keeps presenting new strains of the same product but cannot mass produce it???

Hard to understand that new strains of material keep poping out while the Company has difficulties getting the desired quality and consistency on the first strain in order to mass produce it?!

This sends the message to investors that the Company is good at R&D but unable to produce (most companies that do that cease to exist eventually).

While investors should understand what they invest in, they cannot be blamed for being ignorant on everything the Company has to do to produce the product it developed. The Company is responsible to explain to the investors the steps that are required to produce the product it developed (it should have the knowledge of the hurdles and be able to communicate this to the investors to set the right expectations). This is something that was very poorly done by the Company and further damage was done by putting unrealistic timelines for comnercial production! It set false expectations, so the investor's understanding is not really what needs to be blamed...

Jonnyo07
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