Twitter Inc (TWTR)

[MissionIR]

Twitter will reportedly stop counting links, photos against tweets’ character counts

Twitter will stop counting links and photos against its 140-character limit some time in the next two weeks, according to a Bloomberg report.


Twitter is about to do that thing it should have done a long time ago. No, not roll out an optional, full-blown algorithmic timeline. It’s going to stop counting photos and links against tweets’ character lengths, according to a Bloomberg report published on Monday.

Twitter might enact the change within the next two weeks, per Bloomberg. A Twitter spokesperson declined to comment on the report.

Links appear to be an even bigger factor in overtaking tweet character counts than photos (and maybe an even bigger frustration for people who already don’t like editing themselves within Twitter’s 140-character confines).

Not only do links automatically take up 23 characters when included in a tweet, but they appear to be included in tweets more often than photos, based on Marketing Land’s analysis last month of 300 of the most-followed brands, celebrities and media companies on Twitter. That analysis showed that a majority of the tweets that were 60 characters or longer contained links, including 68 percent of the tweets that were between 130 and 140 characters long.

Click the link for complete article.