Plandai Biotechnology Inc (PLPL)

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Plandai Biotechnology, Inc. Announces Vitamin Express to Release New Product Containing Phytofare(R)

LONDON, UNITED KINGDOM--(Marketwired - May 10, 2016) - Plandaí Biotechnology, Inc. (OTCQB: PLPL) ("Plandaí" or "the Company"), producer of the highly bioavailable Phytofare® catechin complex, today announced VitaminExpress, a highly successful health supplement company based in the European Union, is set to release a new product this month, with Phytofare® Catechin Complex as the main ingredient, which will be incorporated into their current product line. Vitamin Express has shipped an astounding 5 million products over the previous 20 years, with customers throughout Western and Eastern Europe.

VitaminExpress added the following statement, "After learning about the impressive bioavailability study results of Phytofare® we immediately decided to incorporate this unique Green Tea Extract into our line of high quality supplements. Our customers appreciate the fact that we are always searching the globe to find natural, effective ingredients for our products. Therefore we are truly thrilled to be able to offer the very best Green Tea Extract available with our new product Green Tea Royal, containing Phytofare®."

Callum Cottrell-Duffield, Vice President of Sales and Marketing for Plandaí, stated, "We are happy to have our product in the hands of such a great company and look forward to a long relationship. Adding Vitamin Express to our customer base increases our overall presence in the marketplace as more and more supplement manufacturers understand the need to deliver bioavailable ingredients to consumers. Phytofare® alone is clinically proven to provide the entire phytonutrient complex, which is then present in the bloodstream at therapeutic levels for an unprecedented 24 hours."

In discussing the company's sales strategy, Mr. Cottrell-Duffield added, "Thus far we have employed a dual approach, working directly with large customers when feasible while also cultivating relationships with both distributors and contract manufacturers. As a supplement ingredient, the potential applications and products are limitless, making our approach the best for capturing market share at an accelerated rate. Large manufacturers understandably have a long buy cycle as any new ingredient must first undergo rigorous in-house testing. Once a positive decision is made, the customer must then re-design packaging and obtain any necessary approvals. We've found that customers like to gauge consumer reaction before placing large orders, but every month our sales have continued to climb as new customers join us and existing customers re-order at larger quantities. With Phytofare® now fairly well entrenched in both Africa and Europe, we look to expand sales into North America and Australia in the coming months."

For more information about Vitamin Express, visit their website at https://www.vitaminexpress.org