a pocket change money for Pfizer to acquire.imo.Folks might drop Celebrex overnight and not worry about side effects and switch to KIT-302 (kitov's "improved Celebrex").imo
if kitov take only 10% of their market share alone(Pfizer had $1.7B in sales 2014-15 in average),on 70% profit margin,will brings her to almost $200m net income per year. 10 times market cap($20m current cap) might be equal to only one year net income. calculate PV and you ended up with a present value of $1B+. a major pharma can plop down $200m- $300m on a buyout for a billion dollar risk reward as well even before the drug hit the market (2017),imo.
My posts are my opinion and should not be used as investment advice. Make your own decisions in your stock trades.
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