Coffee Holding Company (JVA)

[Bronx2323]

(OTC: HCEI) Order from Etihad Airways

(OTC: HCEI) is pleased to announce that it has received an Initial Trial Purchase Order from Etihad Airways to supply them with EnerGi Healthy Chocolate, one of their signature product lines.

"This is a major breakthrough for us," states Rick Aguiluz, CEO of Healthy Coffee International, and architect of the Healthy Coffee® concept and the FRM Business Model™.

Based in Abu Dhabi, Eithad Airways is the national airline of the United Arab Emirates. Established by Royal Decree in 2003, since inception Etihad has become one of the fastest growing airlines in the history of commercial aviation. Their unique blend of cultured elegance and unstinting luxury has lead them to become "The World's Leading Airline" at the World Travel Awards for five consecutive years.

Etihad's success is due in part to their carefully selected partnerships; only the very best can be served onboard an Etihad airplane.

"We're pleased to be chosen to provide our products to Etihad clients," says Vince Bunn, CEO of Healthy Coffee Asia Pacific. "As the pinnacle of aviation hospitality, the prestige of our product line lends itself well to their premium brand. It is the perfect pairing of style with substance; a healthy decadence to soothe and invigorate travelers as they jet along in beyond-first-class service."

"The potential for this product alone is estimated to be over $600,000 in orders for the next 36 months," adds Aguiluz. "We are also looking at supplying our other products, like Energi Blend Healthy Coffee, Energi Black Healthy Coffee and Energi Chai Healthy Milk Tea."

"The magnitude of this deal cannot be overstated."

ABOUT HEALTHY COFFEE INTERNATIONAL, INC.

HEALTHY COFFEE INTERNATIONAL, INC. (OTC: HCEI, website: http://www.GoHCEI.com ), category creator of Healthy Coffee®, is focused on bringing health to the world's largest and most popular drink, coffee. The company's proprietary formulas combine the health benefits of Ginseng, Reishi Mushroom, and other top quality ingredients with the world's finest coffee beans to create a line of deliciously healthy instant gourmet coffee drinks.

Healthy Coffee® is the first company to successfully merge the traditional retail business with direct sales, and is revolutionizing the direct sales industry. Healthy Coffee® is the first to market the exclusive Healthy Coffee® automatic vending machines to mom and pop stores and businesses as well as the big retail chain stores.

Healthy Coffee Founder & CEO Rick Aguiluz introduced a new business model in the industry called the FRM Business Model™, which combines Franchise, Retail and Network Marketing & Direct Sales into one big opportunity. This allows our independent distributors to participate in the Franchise opportunity, or the retail opportunity, or the Network Marketing & Direct sales opportunity, or participate in all three opportunities.

Healthy Coffee's products are sold exclusively through its marketing subsidiary, Healthy Coffee Global (http://www.HealthyCoffee.com ) which uses a simple and unique Internet-driven international business model that allows the average person to own and operate a local, national, or international coffee distribution or coffee house business with very little capital investment or overhead. Healthy Coffee® is well positioned in the market place at the intersection of three mega-billion dollar industries: coffee, wellness and energy drinks, and has quickly moved into international markets by establishing distributors in over 30 other countries.

3 Minute video overview on company and products: http://www.NextCoffeeMillionaire.com

Safe Harbor Statement

This release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E and/or 27E of the Securities Exchange Act of 1934 that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements as to the future performance of the company and the risks and uncertainties detailed from time to time in reports filed by the company with the Securities and Exchange Commission. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Although the company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, the company's ability to raise necessary financing, retention of key personnel, timely delivery of inventory from the company's suppliers, timely product development, product acceptance, and the impact of competitive services and products, in addition to general economic risks and uncertainties.

For more information please contact: Rick Aguiluz, CEO
Healthy Coffee International, Inc.
[phone]
For inquiries: [e-mail]
Investor relations: [e-mail]
For more information visit: http://www.GoHCEI.com

SOURCE Healthy Coffee International, Inc


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