DNA Brands Inc (DNAX)

[Ed the Trader]

DNA Brands has been bought!

On 2/9/2016, Adrian McKenzie filed a “Statement of Change - Changing the Principal Office Address” document for DNA Brands, Inc. (Document #20161098986) with the Colorado Secretary of State.
(Reference: http://www.sos.state.co.us/biz/BusinessEntityCriteriaExt.do, search “Business name, trademark or trade name” for “DNA Brands”)

Note that for nearly two years, Mel Leiner has been the interim CEO of DNA Brands, Inc. Therefore, if there was a change of address under the existing management, Mel would have been the person to file the change.

The new address of the company is: 300 E Oakland Park Blvd #404, Wilton Manors, FL 33334.





Adrian McKenzie is the founder of Select Beverages LLC:
(Reference: https://www.linkedin.com/in/adrian-mckenzie-61a601a?)

Select Beverages LLC appears to have been dissolved in approximately 2010.
(Reference: http://www.corporationwiki.com/Florida/Miami/select-beverages-llc/66052197.aspx)
(Reference: http://florida.intercreditreport.com/company/select-beverages-llc-l10000079701)

However, Adrian McKenzie has a background in marketing, and lack of effective marketing and advertising is exactly the primary weakness that prevented DNA Brands from being becoming a much more successful business in the past.

Remember that DNA Energy Drinks were the winner of the 2010 and 2012 "World's Best Tasting Energy Drink" title in worldwide taste competitions. This is NOT hype. Over two years ago, I tracked down the web site for this competition, and DNA had indeed won the competition in the energy drink category two separate times.
(Reference: http://www.dnaenergydrink.com/DNAenergy/index.php?option=com_content&view=article&id=414:dna-beverage-corporation-wins-1st-place-platinum-award-at-the-worlds-largest-beverage-competition&catid=57:news&Itemid=116)

DNA Brands, Inc. produced EIGHT different flavors of energy drinks, and sold actual product in nine states.
(Reference: http://www.dnaenergydrink.com/DNAenergy/index.php?option=com_content&view=category&layout=blog&id=57&Itemid=116&limitstart=14)
(Reference: http://www.dnaenergydrink.com/DNAenergy/index.php?option=com_content&view=article&id=92&Itemid=114)

In 2014, in the Dallas/Fort Worth Metroplex alone, DNA Energy drinks were sold in 114 QuikTrip (QT) retail stores. I personally confirmed this by purchasing DNA Energy in 10 different QT stores in the area.



DNA Brands, Inc, traded as an OTCQB stock until 2014 when it was automatically downgraded to an OTC Pink stock due to its price-per-share dropping below the minimum one penny requirement for an OTCQB stock.

The downfall of DNA Brands was due to a combination of deliberate corporate sabotage by the then-CEO Eric Fowler in combination with an ineffective and mostly non-existent marketing and advertising of the products. I personally interviewed store personal at the 10 QT where I bought DNA Energy drinks, and most of them were not even aware that the products were stocked in their stores even though they were on the cooler shelves only 15 feet away from the checkout counter right next to the Red Bull and Monster drinks. Note that Red Bull is a privately held company so there is no public stock price available for Red Bull.



However, Monster is a publicly traded company (ticker: MNST) and it is trading at close to $120/share. Note that DNA won a worldwide taste competition TWICE.
(Reference: http://www.dnaenergydrink.com/DNAenergy/index.php?option=com_content&view=article&id=484:shareholder-letter&catid=57:news&Itemid=116)

Also, note the HUGE potential upside, as shown by the relative sizes of the annual revenue of the major energy drink companies from 2014.





Effective marketing and advertising will make revenue for the world's best tasting energy drink skyrocket.

Unlike virtually all OTC Pink stocks, DNA Brands had real products in real retail stores in nearly one-fifth of the states across the country. They seemed to have no problems acquiring distribution agreements to expand the scope of their sales area. They had the best tasting energy drink on the market.

In 2011, DNAX traded for $1.25 per share!

With the addition of new management well versed in marketing and advertising, DNA Brands can make an amazing comeback. This is exactly what the company needed to successfully reboot. Buy them while you can still afford shares of DNAX!!! Chances like this with OTC Pink subpenny stocks do not occur very often!