Monster Beverage Corp (MNST)

[Trader Doh]

Inelastic Demand - As the Market is in a correction, Monster is holding steady because America's (and increasingly the world's) need for sweet tasting caffeine is almost insatiable. I work with a lot of people age 20-40 and they would rather cut down a loan payment or reduce their monthly savings in order to keep their Monster intake constant. I see these guys, especially the under 30's buy these cans 3-4 at a time each day. I've even seen smokers and chewers reduce their purchases of nicotine so they can keep guzzling the canned poison.

The progressive, ethical, humanist liberal in me screams no! But the capital gains minded, dividend-loving conservative in me says keep rolling with MNST until the entire world is full of wobbling diabetics in motorized wheel chairs sipping Monster products from Camel Backs (Which Monster should totally buy that company, then re-badge them with the "M"). "Brondo, it's what plants WANT!" - Idiocracy