Monster Beverage Corp (MNST)

[Trader Doh]

New market for Monster possible...

Monster in the late 90's pioneered an alcoholic Energy Drink branded as "Hard Energy", then "Hard E" after running afoul of US Government regulations in marketing a malt beverage as providing "Energy". "Hard E" didn't catch on, and Monster was in it's nascent stages re-branding from "Barton's", the company's previous moniker. I think Monster should re-visit that idea. A product now could bear any name and as long as it contained the claw/M somewhere on the can, it would be instantly recognizable and popular. The "Mike's Hard" line of beverages currently dominates this segment but I believe there is plenty of room for a Monster product in the field.