$NGTF - NightFood Brokers Securing Buyer Pre-Commitments, Eying National Distributors
TARRYTOWN, N.Y., Oct. 13, 2015 (GLOBE NEWSWIRE) -- NightFood Holdings, Inc. (OTC:NGTF) ("NightFood" or the "Company"), a company dedicated to delivering better nighttime snack solutions to consumers, continues to make progress in its push towards mainstream national distribution.
NightFood CEO, Sean Folkson reports, "The brokers we recently engaged went out into the marketplace, and, within just a few weeks, had an impressive list of pre-commitments for the NightFood line from retail buyers up and down the east coast. Now we're taking those pre-commit lists to national distributors to show them the demand for the product at retail."
Cascadia Managing Brands, of Ramsey, NJ, is assisting with managing the NightFood roll-out. Robert Sipper, President of Cascadia, explains the process: "Establishing national distribution represents a tremendous opportunity for NightFood. As we're able to enter more outlets, and drive consumer trial that would lead to sales volume increases, we would expect the revenue to grow accordingly. Just as importantly, being in distribution makes it substantially easier to secure additional new retail accounts and distribution."
While the Company has engaged in meetings and paperwork with national distributors, no purchase orders have been received from those distributors as of the date of this release.
Folkson continued, "Abraham Natural, our distributor in the New York metro area already has us in almost 300 stores in just over 30 days. The retail buyers seem very receptive. They have us in supermarkets, bodegas, 7-Elevens… we want to be in front of everyday, average consumers, the kind that struggle with nighttime snacking, where they buy snacks. This will happen more as we break in to more mainstream outlets outside of the specialty nutrition retail vertical."
About NightFood:
NightFood (OTC:NGTF) is a snack food company dedicated to providing consumers delicious, better-for-you choices for evening snacking. NightFood is the first company to create products to address the unique nutritional needs consumers have at night. NightFood products help consumers satisfy nighttime cravings in a better, healthier, more sleep friendly way. For more information, visit www.nightfood.com.
