CHAIRMAN’S REPORT
CHAIRMAN’S REVIEW
HIGHLIGHTS:
• REC*IT’s exclusive reach now over 1,000 U.S. colleges
• More than 100,000 new REC*IT 2.0 downloads since its release for the new college
semester, bringing the total app installs to approx. 325,000 to date with user engagement
up over 160%
• SPEAKIESY to be officially launched October 3rd to an initial 80 U.S. colleges
• Exclusive agreement with BigTeams to develop and provide a new app -- “BigTeams
powered by REC*IT” -- to be made available to more than 4,400 high schools
• 10% equity stake in BigTeams with an option to increase to 23%
• REC*IT FITNESS currently under development and scheduled for launch late October 2015
Good reading but you need to read all of the report. And this also................
Other Platforms
MOKO‘s business includes three other platforms: Blue Nation Review, RunHaven and Tagroom. While these
platforms show great promise, the ability to pursue these requires significant funding by way of new capital. The state
of the securities markets has posed some challenges to this capital raising process, as the market has experienced
extreme volatility and MOKO’s U.S. share price and liquidity have suffered. The consequence of this is that MOKO is
seeking to raise capital at a difficult time. Following feedback from U.S. investors and advisors, and with the positive
and promising early results from REC*IT 2.0 and SPEAKIESY, the company has made a strategic decision to focus
its resources on its student products and reduce its cash burn from those other platforms.
The rationale for this decision is as follows: historically, the U.S. college student user base has been one of the most
difficult demographics to access in any significant numbers due to its fragmented nature. We believe that REC*IT 2.0,
SPEAKIESY and REC*IT FITNESS have the potential to solve this problem and that the deeper we can penetrate the
student market, the more attractive MOKO will be to advertisers.
MOKO SOCIAL MEDIA LIMITED FOR THE YEAR ENDED 30 JUNE 2015 7
CHAIRMAN’S REPORT
Outlook for 2016
During the past 12 months MOKO has expanded its student audience reach by securing exclusive access to students
at over 1,000 U.S. colleges and 4,400 high schools and through the development of new mobile platforms for their
students. In this market we hold the best competitive position as a result of the exclusive agreements with IML and
BigTeams. As a result, we believe it feasible to target in 2016 a student user base of around 1 million from
approximately 325,000 currently. MOKO’s decision to focus on student products has been made on the basis that the
U.S. student audience is among the most valuable to brands and advertisers and provides huge potential for future
monetization.
