Bobby: I thought your post was well-written but over-optimistic because the original excitement about PLSB was really the potential of its unique "Heart and Body Health" functional beverages to be marketed under the PULSE brand, not its entry into the highly competitive lemonade and coconut water markets.
PLSB spent lots of money on "research reports" promoting its tremendous growth forecasts for PULSE Heart & Body Health product.
But, since PLSB sold only 1,465 cases of PULSE Heart & Body Health beverage in six months of 2015 for $29.2 thousand, it doesn't seem like the stock-price excitement was justified.
I think that until Yates makes a success of PULSE Heart & Health beverage, you don't have much chance of getting your money back.
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