Top Shelf Brands Holdings Corp. (DKTS)

[Carini]

HOUSTON, June 26, 2014 /PRNewswire/ -----

Top Shelf Brands Holdings, Inc. (a Nevada Corporation) (OTCBB: TEMN) today disclosed its operating strategy as management begins implementing its business plan. Several months ago, Flavorman (www.flavorman.com), one of the world's leading beverage architecture consulting firms was hired to help us develop and market our flagship brands. We are happy to announce at this time that most of our work is complete and we are prepared to launch our flagship products this summer. We will leverage our relationship with Flavorman, to increase sales and awareness of our products as we execute our tactical and strategic business plan.

In addition, as we recently announced that we have begun to form an Advisory board of which Mr. Scott Vanis from Level 5 Beverages was initially named. We plan on announcing at least 4 more members in the next few months with one being a former NFL superstar.

Lastly, when we resolve the DTC chill issue and receive our new stock symbol, we will form and announce a Board of Directors as we move to a fully compliant SEC reporting Company.

CEO Alonzo Pierce said, "Top Shelf Brands Holdings differentiates itself form other small emerging growth beverage companies due to its corporate structure. We established a subsidiary company as a licensed U.S. Importer of alcoholic beverages. Under this federal license, Top Shelf Brands is able to reduce its costs based on a 'self-importation model'. These cost savings will be in excess of $50.00 per sold case of Top Shelf Brands Holdings', which equates to about a 25% increase in the Company's average gross margin, giving the company a huge competitive pricing advantage." The specific market we participate in, "Fine Spirits" generates about $300 Billion dollars per year globally and is growing at an annual rate of 5-8%. We have previously announced that we believe we will sell our initial $1.3 MM worth of inventory quickly as we go to market based on the orders we are seeing. In addition, we are confident that we can attain a market share that will generate annual revenues of at least $20 MM over the next three years. In order to achieve this growth, Top Shelf Brands plans to build upon its existing distribution channels and to expand the sales of its new line of branded liquors. In the opinion of the Directors, Specialty Spirits Import's, relationships with existing distributors will enable it to achieve its sales objectives.

Pierce further commented, "Top Shelf Brands will establish itself as one of the fastest growing spirits companies in the industry for strategic marketing that produce's pull through of its brands. The value of each flagship brand within the Company will be established by increasing sales volume through regional expansion. Lastly, the company is sharply focused on increasing shareholder value by managing the activity of each of its partners."

Pierce continued, "In the opinion of the Company, the product line's most significant advantage in the current alcoholic spirits market, is its appeal to the new generation of female consumers, who have been attracted to tequilas and liqueurs with herbal infusions because of their flavors and suitability for mixing in exotic cocktail drinks. Women now form a major consumer base for liqueurs and spirits as they are more responsive to marketing and product innovation activity and are less tied to traditional consumption patterns. Studies indicate that the number of adult female alcohol consumers has been increasing for 15 years, growing 25 percent in the last five years alone."

CORRECTION:

What we meant to say was that we are going to delay the product launch indefinitely, max out the A/S selling shares to help pay for the acquisition of another shell into which we can easily transfer DKTS's assets (to ourselves) thanks to the series of private LLC's we will be secretly setting up in the next few months, and then do some final pumps on formula and label approval (which we don't have yet, even though we just said "most of our work is complete"), and then when the jig is finally up we will just sell this stock down to .0002 and delay legal action by our lenders by promising them some kind of ridiculous share issuance deal that we will concoct in order to keep stringing people along for months....