Interesting.
Great for Face Book IF it can up its revenues thus (and take away revenue business from Goggle and Apple). <---though not maybe so great for ZNGA getting on those two super giants good-side?
Battle of internet content giants is shaping up . . . and how does ZNGA come out within that?
MSFT and Windows 10 (clouding all our data and VG play and software and internet hits) as alike online storage mobile rentals from MSFT via yearly user fee), will be another shaper for ZNGA to have to fold into somehow.
I still think software is the way to play the electronics future . . . info devices (e.g. mobile social casino growth to come on tablets and cellphones) . . . , and chip manufacturers have huge legacy costs for failed designs not accepted by customer users. The likes of ZNGA, GLUU, and EA might just be best way to play the continuous innovation game the wisest for us little retail investors?
Just as an OT: thought (kind of) BJK (market vector gaming ETF) might be the easiest method for me to 'option substitute' and still remain in the SW field and also to include *50 worldwide casino and gaming stocks, under my-thumb (so to speak); as a balancer to my singular VG company investments. I will have to study it more and see how it is doing $ profit-wise as to appreciation. I shall also look into seeing if any VG company ETFs exist. I bot HACK cyber-security ETF as I do not have time or tech ability to pick the winning cyber-security individual stocks.
I also will be watching to see how ZNGA handles its advertising of its VGs (so far it is seemingly focused on internet to accomplish this}. GLUU, for example, is depending on celebrity follower boards to stir up VG hit try's for its games. But ZNGA does not have any celebs to 'hit' off of. GLUU has adapted the VG intro to a new and novel regime with its celeb face booking clubs, and everyone in the 'game' business best take note.
And further, ZNGA presently has no popular characters to use as celebs alike, in its games. Same goes for KING. ZNGA needs to create VG characters in game that can evolve player followings. Sonic Hedge Hog and Guitar Hero alike. ZNGA needs real humans as integral components in its VG plot, to create those follower message board connections. Call it role-modeling or whatever. Significant % of contemporary VG players want something more to gain in their pursue: they want real contacts that are popular and interesting within their play environment. VG players are now very open to finding a different and dreamy-reality consciousness context, that bridges over into their actual color-less life. If you can game yourself say within a real on-going lifestyle rocking job situation, it draws in more players seeking to escape the alienation they are feeling in 'modern times'.
And, that is my feeling of what all VG companies must now face up to . . . the customer player has to be satisfied in a deeper emotive way, or they won't play your games. Bye-bye revenue pie, if you can't.
Face Booking in player ZNGA VG forums, might help drive some player extra buys in-game, but the 'game' better start doing something much deeper to connect itself with the players life needs?
