Well said worth another read: Quote: -------------------------------------------------------------------------------- Why such a big loss ? -------------------------------------------------------------------------------- Putting aside the fact that this this a crappy company with no real business and a ton of lingering risk factors ... There was a perfect storm which drove the price up. - There was a small float - Most of the stock was restricted, I believe, so limited "supply" - The sector was (foolishly) hot - They were the biggest or one of the biggest companies in the sector - They were frequently on TV, because the sector is hot - The CEO gave off an appearance of professionalism - Nobody did their homework Now, there is a perfect storm which has driven the price down, resulting in these big losses (in addition to the fact that it's a crappy company): - The float is much larger, and more liquid - Ample supply, with insiders selling as fast as they can - A financing which is the very textbook definition of "toxic," where the "lender" (and it's a loan, not a financing) has a huge financial incentive to short the stock. - Sector is no longer hot, and they are no longer the so-called "leader" - Well-spoken CEO is gone, and selling stock - No longer on TV - People have done their homework, know the ugly history of the founder, and now know about SEC and DOJ inquiries (which are likely overblown but it never helps)