Interesting move. I believe solely concentrating on their niche product, instead of lumber, is going to be beneficial. It cuts down on competition and focuses resources. Here is the PR:
VISTA, CA -- May 12, 2015 /PRNewswire/ -- Eco Building Products, Inc., (PINK: ECOB) announced today that its Board of Directors has agreed to move forward with a plan to become a Coating Service Only (CSO) supplier for the entire building industry. “We recognize that we want to operate in the higher margin chemistry and coatings arena where there is a value-added premium for our warranty against mold – which we offer under GREENGUARD Gold certification,” said Steve Conboy, President and CEO of Eco Building Products, Inc., “We are now transitioning to this higher margin ‘sweet spot’ for our company. And the good news is that our order bank is growing in virtually every Eco facility, putting us in the enviable position of being able to select the customers who truly value our premium addition to their business proposition.”
