Thu, Apr 30, 2015, 4:48pm EDT - US Markets are closed
Is It Too Late for McDonald's to Save Itself?
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Bloomberg
By Justin Fox
8 hours ago
"On a recent late afternoon, I visited a McDonald’s just off Interstate 5 in Santa Nella, a sun-baked California townlet about 300 miles north of San Bernardino. It was quiet. There were 12 cars in the parking lot, none in the drive-through line, and only five customers in the restaurant when I walked in. I gazed somewhat uncomprehendingly at the crowded menu and ordered something that stood out because the letters were bigger: iced coffee. “With just milk,” I said. “You don’t want any liquid sugar in it?” the guy behind the counter asked. “No,” I replied.
Just across the street was an In-N-Out Burger. In-N-Out was founded in 1948, the same year McDonald’s switched over to Speedee Service. Now it has just 300 locations compared with McDonald’s 36,000. But this location was wildly popular. I counted 62 cars in the parking lot and 10 in the drive-through line. Every table was taken. Apart from beverages, there are just four things on the menu: a hamburger, a cheeseburger, fries, and the famous Double-Double (two patties, two slices of cheese)—with variations on how each is served. I waited 10 minutes for a Double-Double Protein Style (sans bun), which In-N-Out serves expertly wrapped in crisp lettuce, and an order of fries, which didn’t taste as good as McDonald’s but seemed somehow more wholesome."
....Great minds think alike... Actually, mine was Kettleman City CA
https://maps.yahoo.com/businesses/?lat=35.98725655560379&lon=-119.95955854654312&t=h&bb=35.98893635%2C-119.96300519%2C35.98557672%2C-119.95611191&nllr=35.98899277624948%2C35.98630164220216%2C-119.95657056570053%2C-119.96208518743515&hn=1&b=in%20n%20out%20burger&conf=0
http://finance.yahoo.com/news/too-mcdonalds-save-itself-120005668.html
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